Golf Business News – England Golf rolls out ‘Give Membership A Shot’ campaign


3.17pm 27th July 2020 – Growing the Game

Link to GolfEnvironment.org

England Golf has launched a new campaign which aims to maximise new membership opportunities from the increased participation levels that golf has enjoyed since play resumed in May.

The ‘Membership: Give it a Shot’ campaign will focus on four core values – equality, diversity, family and community – and three key messages: ‘Flexible’, ‘Sociable’ and ‘Affordable’.

The membership campaign will be heavily promoted by England Golf on a national scale and will provide an opportunity for every golf club in England to connect and promote their own membership benefits for new and existing members. Part of the membership recruitment and retention campaign is an incentive for new members and existing members who refer a friend to join their club.

Members will be entered into a prize draw to win four Country Memberships at Woodhall Spa Golf Club for them and three friends, in addition to a four-ball on the Hotchkin course, a four-ball on the Bracken course, a two-hour group clinic at the National Golf Centre and an overnight stay with bed and breakfast. There are also 10 pairs of tickets for the 149thOpen Championship at Royal St George’s Golf Club next year, six pairs of adidas Code Chaos Golf Shoes, and 24 dozen Titleist Pro V1 golf balls available to win.

Jeremy Tomlinson, CEO, England Golf, said: “Despite the last few months being hugely challenging for everyone, it has been wonderful to witness a surge in people playing our beloved game. With our ‘Membership: Give It A Shot’ campaign we want to provide golf accesories in England with national support and an opportunity to maximise golf’s current positivity. Focussing on recruitment and retention we will offer clubs physical and digital assets in customisable templates, designed to complement their current marketing strategies. In an exciting time for golf we look forward to welcoming many new players to our game and membership in the weeks, months and years ahead.”

Winners will be announced in November, with players able to find out more information and submit their entry here: www.englandgolf.org/membership-incentive/

To find out more about the campaign, visit: englandgolf.org

Link to GolfEnvironment.org
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