Inrange Golf, creators of the Inrange radar ball tracking system in use at leading ranges including Leadbetter Golf Academy at Championsgate, London’s Greenwich Peninsula Driving Range and Inrange partner sites across the Middle East, UK, USA and South Africa have just released their latest driving range innovation, Inrange+
The new release is the product of two years’ work driven by the UK-based golf technology company’s belief that, by 2022, all premier driving ranges worldwide will be equipped with ball tracking technology. This is a point that Inrange co-founder, Nick Longley, emphasises, highlighting the need for driving ranges to reach beyond their typical audience of seasoned golfers if they’re to grow their business in 2020 and beyond.
The development of Inrange+ throughout 2019 and 2020 was triggered by the company’s realisation that, if equipped with the right approach and technology, driving ranges have an unprecedented opportunity to tap into an enormous social-experience-seeking demographic of non-golfers in search of a new type of entertainment experience.
According to Inrange head of product, David Rayner: “We designed Inrange and the Inrange app for the progression-focused golfer looking to improve their game but we also believe passionately that technology can open up golf to a much wider audience.
“Inrange+ is designed for people who probably don’t think of themselves as golfers at all. They have come to the range to connect with their mates, relax after a hard day at the office, spend quality time with family and friends or even impress a date. We find that this demographic of non-golfers is in search of an engaging group experience and we’ve developed Inrange+ to provide exactly that.”
Crucially, the demographic attracted by the Inrange+ entertainment golf experience comes to the range in groups and, due to the nature of the multiplayer Inrange+ experience, tends to stay at the range longer, spending more on food and drinks than the typical range visitor.
This, according to Rayner, is a key part of Inrange’s philosophy of creating an ‘experience-led range’, which offers enormous benefits to range owners who are able to tap into this new demographic, many of whom may never set foot on a golf course.
The Inrange+ entertainment golf suite consists of:
● Immersive multiplayer games such as Bullseye, Longest Drive, Twenty One and Shrinking Target
● Range leaderboards for all games and challenges
● Virtual courses and competitions
● High-resolution in-bay touchscreen monitors and gallery screens
● Simple monetisation through pins, online booking or in bay hardware integration
According to Inrange co-founder, Nick Longley, the ROI and business performance of Inrange partner ranges putting Inrange+ to use has exceeded our expectation, with ranges seeing benefits including:
● Significant ball volume increases
● Premium ball pricing
● Enablement of group sessions driving up to double hourly bay pricing and secondary revenue streams
● In-bay service and entertainment clientele boosting food & beverage business
Contact the Inrange team