Masters and iPRO announce partnership to drive ‘healthy hydration’ in golf
The partnership will see iPRO’s range of low-sugar hydration drinks available from Masters 247 from the July 27; The iPRO range currently includes a choice of four flavoured drinks – Berry Mix, Mango Flavour, Orange and Pineapple and Citrus Blend.
Made from spring water that is naturally sweetened with Stevia, with no artificial flavours or colours, iPRO Hydrate is now the preferred hydration drink of England Golf. Available through Masters, pro shop retail customers can order online at any time, with guaranteed fast dispatch.
Masters 247 Head of Marketing, James Bullock, commented: “Consumable products have always proved popular with our pro shop customers and it’s a range we have been actively growing as a company over the past few years.
As consumers are more conscious about the products they consume, it was important to us to find a drinks partner that provided an effective healthy hydration drink that was also trusted by sports professionals and well established within the UK sports scene.
iPRO Hydrate Commercial Director, Sophie Christy, added: “Masters 247 were the natural choice in partner to bring iPRO Hydrate’s vitamin and mineral packed rehydration range of drinks to the UKs golfing communities – the ultimate collaboration to fulfil the hydration needs of golfers across the country.”