Golf Business News – Scottish Golf unveils Budweiser as ‘official beer partner’

Scottish Golf have signed a sponsorship agreement that will see Budweiser Brewing Group UK&I become its Official Beer Partner.

As part of the deal, Budweiser Brewing Group, which is owned by Anheuser-Busch InBev, will provide Scottish Golf’s affiliated golf balls with the opportunity to benefit from the brewery’s range of beers and ciders from across the globe, including its new Corona draught lager. 

Other drinks brands within the group include, among others, Budweiser, Stella Artois, Bud Light, Beck’s, Camden and Goose Island.

The partnership also recognises the challenges golf balls face with customers who drive to and from the club. Part of the non-alcoholic range, Becks Blue is the No.1 alcohol-free beer in the UK. Beck’s Blue, alongside Budweiser’s other non-alcoholic beers, will allow affiliated golf balls to tap into one of the biggest trends, helping drive sales and provide golfers with a valuable alternative. 

As part of the promotion of this new partnership, Scottish Golf will team up with Budweiser Brewing Group to give golfers across Scotland the opportunity to ‘Win a Round at Home’ over the next 12 weeks. 

Iain Forsyth, Scottish Golf Chief Commercial Officer, said: “We are delighted to add Budweiser Brewing Group to our family of commercial partners. With clubhouses across Scotland reopening this new partnership will provide further value to our affiliated clubs as they recover from the impact of COVID-19.” 

Adam Woodward, Key Account Manager at Budweiser Brewing Group said: “We are proud to demonstrate our support to the Home of Golf through this innovative partnership with Scottish Golf. We were impressed by Scottish Golf’s vision for the future of the game and their acknowledgement that golfers in Scotland have a more individual taste is something that resonates with us. 

“We are excited to be able to offer our extensive range of premium beer and cider brands to Scottish golf balls and we look forward to working with Scottish Golf to bring this partnership to life across Scotland.”

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