The partnership will see COBRA PUMA Golf and The Shire London working both in the retail space and on course.
The Shire London, part of the Bridgedown Group, is the only golf course designed by Seve Ballesteros in the UK, and is rated London’s #1 golf experience, their values align perfectly to that of COBRA PUMA Golf.
Craig Verrinder, COBRA PUMA Golf’s Marketing Manager, said: “As COBRA PUMA Golf continue to grow, we felt we needed to find a venue that we could work in partnership with. The Shire London is fantastically situated and as a club shares of lot of values and beliefs that mirror those of COBRA PUMA Golf. “
He added: “We really felt that we needed one base in order for our NXT LVL Squad and Academy to be able to use to practice and create content, and also for our own creative needs as well, add to that the great fitting facilities on offer, we really have it all in one venue.”
COBRA PUMA Golf’s NXTLVL platforms utilise both playing professionals on the PGA Europro Tour and a collection of influencers with an interest in golf, aimed at growing the golf audience through their respected audiences, from a wide variety of industries from sports presenting, football, comedy, modelling and more. The partnership will be an extension to this and will help with collaborations with The Shire London to help grow the game.
Ceri Menai-Davis, Director of The Shire London said: “We are thrilled to be aligning ourselves with a forward-thinking brand, such as COBRA PUMA Golf. We are constantly looking to evolve our offering at The Shire London, and we can now boast a first-class range of apparel on offer to our members and guests.
“Affordable luxury is what The Shire London stands for and we believe any golfer that visits will experience high-quality both on and off the course – this new partnership is further evidence of this.”