Early figures from Sports Marketing Systems reveal that the rush to the fairways in Great Britain, following the easing of coronavirus restrictions, shows no sign of abating
Rounds played in Great Britain surged by 70 per cent in June year-on-year as golf’s post-lockdown popularity shows no sign of abating.
The early figures, revealed as part of Sports Marketing Surveys’ Rounds Played Monitor, build on statistics from May that showed huge numbers returning to the course as coronavirus restrictions were eased across the home nations.
There had been much discussion across the industry about whether that level of demand could be sustained.
But SMS say initial indications are that “the post-lockdown boom in rounds is, if anything, gathering speed rather than slowing down”.
The firm believe the growth has been helped by the extension from twoballs only to allow three and fourballs.
The June figures were based on a strong sample of 125 courses who supplied data. The full panel includes around 250 courses that report monthly details.
SMS said that full results for May and June, along with cumulative totals for the first half of the year, would be published as part of a second quarter report in early August.
More than 500 English clubs, meanwhile, have started the application process to gain grants from the R&A’s Covid-19 Support Fund.
In a letter to golfers and clubs, England Golf chief executive Jeremy Tomlinson that “for forward-thinking clubs eyeing up brighter times, accessing up to £10,000 in grants can be a gamechanger and we welcome all applications with a true need and requirement”.
The application process runs until July 31.
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